ICT is an enormous subject, and one of the key limiting factors
in business today is a distinct lack of knowledge about the tangible
and intangible benefits of its use. This lack of knowledge leads
to two possible scenarios:
 |
A Belief in the hype of ICT which leads to over investment
in systems that will have either no effect or a detrimental
effect on the overall business performance. |
|
A Fear of ICT where a company will try to ignore
or postpone any activity including research into possible technological
advantages. |
Fear or poor understanding of ICT can be attributed to one or
many of the following factors:
|
Cost – This is one of the most prevalent factors. |
|
Complexity – Most ICT systems are seen as extremely
complex. |
|
ROI (return on investment) – There is often
a difficulty in measuring results when compared to a milling
machine for example. |
|
Tradition – A large proportion of Ireland's businesses
having never needed ICT before still believe that they never
will. |
|
Lack of training and expert support. |
Couple these factors with the inevitable gap between implementations
and usage and you will quickly find an environment where companies
do not have the confidence to seek advice on issues.
Netramedia Mentoring and Consultancy solutions penetrate deep into
an organisation's business strategy with a scaleable solution that
concentrates upon the company’s real needs and not their perceived
needs. It is an invaluable source of expert support and information
that will help to break down the barriers that a company faces when
it looks to technology for a possible answer. There is no doubt
that the most difficult time for a company in ICT is the very early
stages where information is difficult to come by and even more difficult
to verify.
