Microsites are focused, high impact websites that lend themselves
expertly to advertising an event, promoting a brand or launching
a campaign. As on-line marketing becomes the medium of choice, many
organisations develop microsites as an essential part of their promotional
strategy.
| Microsites can... |
 |
Give visitors all the information they need in
one package. |
|
Be very cost effective as a method of advertising. |
|
Help keep overheads down by processing initial
contacts. |
|
Be fun to use - so people will talk about them
and circulate them. |
Microsites offer many of the advantages of TV advertising at a
cost that is equivalent to publishing an advert in a national newspaper.
By paying for their creation and an initial online promotion campaign,
the microsite then works largely by itself. A benefit worth noting
is that unlike a national newspaper, a microsite will carry your
message for as long as you want it to.
